Our Story

Welcome to Earth Plus Fire!

Founded in 2022 by sisters Yildiz & Annabella Sanfiorenzo, Earth Plus Fire is a Puerto Rico-based brand inspired by timeless design, personal style, and the stories we carry with us.

What began as a passion project has evolved into a space where original creations and thoughtfully designed accessories come together. Best known for our signature watch jewelry, we transform timepieces into wearable keepsakes designed to be collected, styled, and passed on.

Every piece we create is chosen with intention, celebrating individuality, creativity, and self-expression.

Thank you for supporting our journey and allowing us to do what we love every day. We’re so happy you’re here.

xoxo,

Yil & Anna
Founders, Earth Plus Fire